Located in the Northwest of the island of Majorca, in the very centre of the Bay of Alcudia, the biggest bay of the Balearics, with 17 kilometres of beach. Preserved areas of woods extend towards the east, with only two small villages and hardly any tourist development. At this end of the bay is Cap Farrutx, one of the most beautiful areas of the island, with cliffs and pine groves of difficult access by car, but not by boat or hiking. 
Ca´n Picafort is a tourist area with an important offer of accommodation, basically of beachside hotels. Ca´n Picafort is not only a holiday resort. Additionally a village with the peculiarities and the normal life of a small coastal town. Its history is documented since 1.860, its centre being the oldest one, with its simple houses with wide terraces, that grew starting at the jetty, where nowadays the marina is located.
The areas of Ca´n Picafort are connected by bus service as well as by a tourist mini train. Other bus services connect Ca´n Picafort with Alcudia, Pollensa, Formentor, Inca and Palma.