Andrea Ortiz Parera | SEO, AEO, comunicación, marketing y RRPP

AEO is optimization for Artificial Intelligence engines. It consists of preparing your content so that models like ChatGPT, Gemini, or Perplexity understand your business and recommend you directly when a user asks them about services in Mallorca. It not only attracts traffic, but customers with extremely high purchase intent.

Social media is useful for making noise, but Local SEO is useful for selling. By optimizing your Google listing and your semantic strategy, I make your business appear on the maps and in searches for your exact geographic area right at the moment when a local customer has already decided to buy what you offer.

Because AI generates clone-like, empty texts that bore humans and that search engines penalize for lack of originality. A copywriter brings identity, strategic judgment, and conversion-focused texts designed to guide the user toward purchase, setting you apart from the digital plastic of your competition.

I am a graduate in Communication, and my career is a mix of discipline, message control, and digital strategy. Before the online sector, I was a professional dancer and a certified teacher of the Sarabi® Method in Mallorca (my great school of leadership and nonverbal communication), in addition to holding a dubbing qualification from MK3 in Barcelona, having experience in media such as TV Mallorca, and having worked as a political communications manager. Since 2019, I have focused on training in SEO and digital communication. I have worked as an SEO copywriter since 2020, and since then I have been adding new skills and services for those who wish to improve their presence and communication on the internet.

360 Communication means understanding that everything communicates, so it is important to keep this in mind when it comes to delivering consistency and professionalism. That is why I commit to being solely responsible for every phase of your project. I work closely with you to listen to your specific needs. Here there are no intermediaries, no accounts delegated to interns, and no prefabricated strategies. I personally handle everything from the technical logic of SEO and positioning for AIs (AEO), to verbal architecture, the copy for your website, your social media, or the direct supervision of developers if the project requires complex code.

The UVP is the Unique Value Proposition, that which motivates people and companies to choose one product or service over another, what makes it "unique." In my case, my UVP, what radically sets me apart from mass and clone agencies, is the combination of technical analytics and verbal craftsmanship: I unify the engineering of SEO and AEO positioning for Artificial Intelligences with human, persuasive copywriting with its own identity. The ability to see communication in an integrated way allows me to design tailor-made strategies, where every word and every technical tag is there to build trust and generate real sales.

It offers three analytical advantages applicable to any market. First, the island is a multicultural and multilingual enclave, which allows me to structure native strategies prepared for both Catalan-speaking and Spanish-speaking audiences as well as the European market. Second, it provides an extreme awareness of Local SEO and its real limits: I know perfectly well that proximity is not measured by provinces (a restaurant in Menorca is of no use to someone looking for dinner in Mallorca), which forces me to fine-tune geolocation so that it is efficient and does not waste the client’s budget. Finally, it offers a global market mindset: working in an environment where local, national, and international brands coexist gives me the flexibility needed to adapt your communication to any market, including Latin America.