Sayf

Sayf – real name Adam Sayf Viacava – was born on 23 March 1999 in Genoa to an Italian father and a Tunisian mother. Growing up between Genoa, Rapallo and Santa Margherita Ligure, his music bridges Ligurian street culture with North African influences. He made his first move into the scene in 2017, co-founding the collective Luvre Muzik with Zero Vicious, and built his reputation through support slots for artists like Izi, Bresh and Vaz Tè. Tracks such as "TIROTEO" and "GENOVARABE" – named after the collective Genovarabe, which he co-founded in 2024 – cemented his place as one of Genoa's leading rap voices. In 2025 he released his debut EP "Se Dio Vuole" on Sugar Music, produced by Dibla and Jiz, featuring Rhove, Ele A, 22Simba and Disme. That same year he collaborated with Marco Mengoni and Rkomi on "Sto bene al mare", co-wrote "Erica" for Bresh's album "Mediterraneo", and was selected for Spotify RADAR 2025. In 2026 he entered the 76th Sanremo Music Festival with "Tu mi piaci tanto", finishing second. His debut album "SANTISSIMO" followed in May 2026, backed by the "Santissimo Tour" across Italy.