You're sitting under a Balinese daybed, the white linen shifting in the sea breeze, and in front of you a sushi chef has lined up a row of nigiri from the day's catch — unobstructed sea view included. That is NU Mallorca: not a beach club built for volume, but a curated experience at Playa de Muro that weaves together gastronomy, art and a custom cultural programme into a concept that stretches from early morning to late at night.
Concept
Owner Luca Banti brings to Playa de Muro what he also demonstrates at Negre Restaurant in Port d'Alcúdia and at Nanai Beach on ses Illetes: consistently curated gastronomy rather than mass-market hospitality. After years under the name Numa Beach, the project has relaunched this season as NU Mallorca — with a sharper profile, its own cultural programme and the ambition to set the benchmark along Playa de Muro. Executive Chef Claudio Lemos, who oversees the kitchen across all three sister venues, provides the club's culinary foundation: Mediterranean-Asian fusion cuisine, precise and uncompromising.
Atmosphere & Design
The concept begins with the eye: unbroken white runs through the entire club — from the lounge to the side rooms. Artworks interrupt the white surfaces; no room is left unconsidered. Creative direction is handled by Pia Rodríguez Mónaco, the photographic vision by Santino Lamorte — design here is not decoration but a statement of intent. Balinese daybeds on the generous terrace, uninterrupted sea views from every seat, indoor and outdoor seating that flows seamlessly into each other. By day, a relaxed, almost meditative mood; as evening arrives, the energy turns up — DJs, performance elements, cocktails. Guests describe the look as stylish and high-end, the service as attentive, and the club as thoughtfully designed down to the last detail.
Kitchen & Drinks
The heart of the menu is the in-house sushi line: in-house Japanese chefs prepare rolls, nigiri and sashimi from fresh local catch, right by the sea. The Lobster Roll is the signature piece — a terse luxury statement on a plate. The Mediterranean menu runs alongside: sharing plates, burrata, internationally influenced starters that never feel arbitrary. Repeatedly highlighted in guest reviews: Philadelphia Rolls and cheesecake as the final note.
The bar works exclusively with premium brands; signature cocktails are crafted to order by mixologists. The pistachio cocktail has become a talking point among guests. The sunset drink is described in the club's own language as a NU ritual — the moment when Midday Mood gives way to Evening Shine.
Programme & Music
The in-house cultural programme runs on a weekly rhythm in summer. On Wednesdays, Gospel Crew brings contemporary gospel to the terrace — artists like RAYE and Olivia Dean serve as sonic reference points. Saturdays feature Dance Ensemble: an in-house performance show in which dance and dinner intersect. Sundays belong to NU on Vinyl: curated vinyl sets at sunset, noticeably quieter than the other evenings. International DJs play daily sets directly by the sea.
Mornings begin with Morning Vibes — breathing exercises and mindfulness before breakfast. On Sundays, NU x MIO adds a functional training session by the water, described by the venue as a first of its kind on the island.
Who It's For & Occasions
The crowd is mixed, united by one common thread: a desire for more than a sun lounger and a soft drink. Families are explicitly welcome; the profile primarily attracts adult guests who want to combine a beach day, a proper lunch, a sunset dinner and an evening programme into one experience. Private events can be booked — the club is emphatically not just a daytime offer.
Insider Tip
Reserving a table for evenings with a programme is not a suggestion but a requirement: a table reservation also secures access to shows and DJ sets. Those who prefer the quieter format should come on Sundays — NU on Vinyl, record-player sounds, sunset and noticeably less bustle than Wednesdays or Saturdays. The price level is elevated (tier 3 of 4); knowing this in advance means no surprises.
