Purobeach Palma is the iconic beach club set on a small peninsula in the Bay of Palma, offering a 180-degree sea view and a seamless lifestyle concept of pool, lounge, restaurant, rooftop terrace and spa. Opened in June 2005, it was the very first Purobeach – and celebrated its 20th anniversary in 2025.
What makes Purobeach Palma special
Purobeach Palma is not just a beach club; it is the origin of an entire brand. Puro Group began in 2004 with Purohotel in Palma, founded by Mats Wahlström on a leitmotiv of nomadic, cosmopolitan travel. From this first address grew a lifestyle concept that now spans beach clubs across Mallorca, Barcelona, Portugal and beyond.
Here on the rocky headland between Can Pastilla and Cala Estància, food and drinks, music, wellness and fashion merge into a day where the hours flow into one another. As an events space it holds up to 800 guests for parties, from relaxed lunches to the evening sunset session.
Pool, sunbeds & daybeds
The lava-stone pool is the beating heart of the club. Here you can cool off and let your gaze drift over the waves of the Mediterranean while the unmistakable Puro Music accompanies the day.
Around the pool you will find 135 teak sun loungers and five coveted Balinese beds right above the sea, plus two bars indoors and on the terrace, changing rooms with showers and lockers, and free wifi. Reserve a lounger and a towel and a welcome tray with fresh fruit, mineral water, after-sun and a smoothie come as standard. If you prefer something calmer, treat yourself to a Puro Spa ritual under a white Haima tent, using organic, ecological products.
Food & drinks
The kitchen follows Puro's own M3 Cuisine concept: a menu inspired by the flavours of Miami, Marrakech and Melbourne, with pan-Pacific, North African and Mediterranean influences. Dishes are built on quality, often organic ingredients; vegan, vegetarian and lactose-free options sit alongside the Puro Classics.
You eat in the open-air restaurant or the interior dining room, always with a view over the bay. At the bars, cocktails are best enjoyed at sunset up on the rooftop terrace.
Atmosphere & the best time to go
By day the mood is relaxed: the resident DJs spin downtempo in the morning and smooth lounge sounds through the afternoon. When the sun begins to set, Purobeach Palma is at its most beautiful – the sky glows warm and golden and the sets shift to nu-disco and deep house.
The pool is reserved for guests aged 16 and over, and the character is firmly adult-oriented and sunset-loving. The best window is the late afternoon into the fresh sea breeze – and being just five minutes from the airport, it is ideal for the last day before your flight home.
