EU tourism set for 3.1% growth, faster visas urged
Tourism across Europe is forecast to grow 3.1% in 2026, but the World Travel & Tourism Council wants the European Union to make visas and border checks quicker. The council welcomed the European Commission’s first sustainable tourism strategy on 13 November 2026, while warning that easier travel needs more attention. The forecast for the European economy as a whole is just 1.1% growth.
What the new strategy covers
The plan tackles sustainability, investment, innovation and digital change. The council backs measures to help destinations manage tourism and smaller businesses adapt to environmental and digital demands. It also supports plans for a European tourism observatory, a shared space for tourism data and a network to coordinate responses to crises.
Council chief Gloria Guevara said the strategy recognises tourism’s importance to Europe’s economy and jobs.
The changes the industry still wants
The council is pressing for more multiple-entry visas, digital travel documents and biometric technology to speed up border checks. It also wants stronger transport links, more private investment and simpler procedures.
To address worker shortages, it is calling for better training and welcomes the planned EU Tourism Academy in 2027. It supports a proposed European tourism alliance too, but says its role must be clear so it does not duplicate existing organisations.
Source: Europa Press / Mallorca.com