Mallorca farmers learn to sell farm experiences

In Palma, Mallorca, producers and farming groups can sign up for 60 free workshop places on Monday: they will learn how to sell experiences built around their farms. The session runs from 09.00 to 13.45 at the Espai Francesc Quetglas.

Turning farm work into an experience

The Department of Agriculture, Fisheries and the Natural Environment says the aim is to help farms show people where food comes from, explain how it is produced and explore extra sources of income. The workshop follows training in food and farm marketing that began in October 2025.

Three talks will cover how to create experiences linked to farm products, communicate the value of wine-related experiences and reach the right customers. Carles Mera, Patrícia de Golferichs and Toni Mesquida will lead the talks. A panel of farming businesses and projects will share what they have learnt.

Free places and a live stream

People attending will get a tool to identify what makes their farm distinctive, plan possible activities and consider who might buy them. They can use that work to request an individual session with the Picnic team.

The 60 places are for regulatory councils, producers, cooperatives and producer associations. Registration is free and places go in order of sign-up. A live stream will also let people on the other islands follow the workshop.

Topics: Agriculture · Tourism · Palma

Source: Europa Press / Mallorca.com