HBX Group lets hotels target ads and offers by market

Hotels can now aim adverts and offers at selected markets: HBX Group has launched Growth Accelerator for its partner hotels. Europa Press reported the launch from Madrid on 13 October 2026. The tools are available through HBX Group’s partner portal and its global marketplace for travel businesses.

Hotels can use Visibility Campaigns to promote themselves to travel buyers in chosen markets. Incentive Booster lets them set sales incentives for particular periods, available rooms and rate plans. Market Groups lets them group countries together and tailor offers to each market.

Xabier Zabala, HBX Group’s chief sourcing and commercial services officer, said hotels can decide how and when to use the tools to suit their needs. The company’s commercial specialists will continue to help them choose an approach.

Topics: Tourism

Source: Europa Press / Mallorca.com