Balearic Islands: Iberostar sales climb over 10%

Mallorca is part of a Balearic Islands market where Iberostar Hotels & Resorts says sales for travel in 2026 are up by more than 10%. The hotel group released the figures on 7 October. Sales for travel to the Canary Islands have also risen by more than 10%.

Sales grow beyond the islands

Across its hotels worldwide, Iberostar’s sales rose 7% in the first three quarters of 2026. Its average daily room rate rose by the same amount. Summer sales from the British and German markets each grew by close to 10%.

New hotels and December reopenings

Iberostar is continuing an investment plan worth 1,000 million euros through 2028. It plans to open the Iberostar Selection Zanzibar and add a fourth hotel in Montenegro.

In December, it expects to reopen JOIA Rose Hall in Jamaica and two hotels in Mexico, Iberostar Waves Tucán and Iberostar Waves Quetzal, after extensive renovations.

Topics: Economy

Source: Europa Press / Mallorca.com