Ibiza to showcase 98 places to explore in London

Ibiza is putting 98 places to explore in front of visitors and islanders: its island council will present a new heritage programme at World Travel Market in London from 3 to 5 November 2026. The programme covers the island’s history, culture and natural sites. The council will also introduce Ibiza Family Moments, a project aimed at improving holidays for families.

Ibiza will have its own 116.5-square-metre stand at the fair. The island council’s tourism promotion department will be joined by the councils of Eivissa, Santa Eulària, Sant Josep and Sant Antoni, along with local tourism businesses.

What the 98 places offer

The programme, called Eivissa Revelada, groups points of interest across Ibiza into four themes. The council wants residents and visitors to discover more of the island’s stories and traditions, while drawing interest to different municipalities throughout the year.

Why London matters to Ibiza

The UK is Ibiza’s biggest overseas visitor market. According to passenger figures compiled by the council, 857,172 people arrived from the UK between January and September 2026, up from 846,272 in the same months of 2025 — a rise of 1.27%.

The council’s tourism data shows that 61% of British visitors return and 47% stay for more than seven days. It also puts their average holiday rating at 90 out of 100. During 2026, the council has organised five trips for selected travel professionals and a press trip with a Financial Times representative as part of its UK promotion.

Topics: Tourism

Source: Europa Press / Mallorca.com