Nike takes 74.3% in Balearic sportswear rankings

Mallorca is part of a Balearic-wide brand ranking with one clear sportswear favourite: Nike leads on 74.3%, ahead of Adidas on 8.6% and The North Face on 5.7%. The figures come from Accumin Intelligence’s Top Marcas 2026–2027 report, reported on 6 October 2026. They cover the Balearic Islands as a whole, not Mallorca separately.

Beer, fast food and supermarkets

Estrella Galicia leads beer preferences with 48.8%, followed by Estrella Damm on 16.2% and Mahou on 11.2%. For fast food, KFC takes 44.4%, ahead of McDonald’s at 22.2% and Burger King at 18.5%.

Mercadona heads the supermarket list with 34.6%. Lidl follows on 26.9%, then Carrefour on 12.8%.

Close calls in tech and furniture

Samsung leads technology with 24.5%, just ahead of Apple’s 22.6%. In coffee, Marcilla takes 23.7%, followed by Nescafé on 16.3% and Nespresso on 14.1%.

The report also puts Puleva first for milk at 28.6%, Donuts first for sweet baked goods at 30.1%, Mapfre first for health insurance at 29.1% and Movistar first for telecoms at 28.2%. Furniture and home decoration has a much tighter finish: Amazon leads Ikea by 23.6% to 23.4%.

Topics: Housing

Source: Europa Press / Mallorca.com