Soltour plans 2027 expansion as Cuba, Mexico sales stall

Bookings for Cuba and Mexico have stalled, but Soltour is planning a wider range of holidays for 2027. Chief executive Mateo Ramón also expects the tour operator to meet its 2026 budget. He set out the plans in an interview with Europa Press for Piñero’s 20th anniversary in Samaná, Dominican Republic, reported on 30 September 2026.

Ramón said a conflict in the Middle East and higher fuel costs added to the pressure on sales. Soltour kept its summer capacity steady, he said, while adapting to the difficulties.

More destinations on the drawing board

The Caribbean and Bahia Principe remain important to Soltour. The company also wants to strengthen its position in regional markets, North Africa and Europe. A recent alliance with Dimensiones Club has opened up possibilities for long-haul trips, particularly to Japan and China.

Ramón said the 2026 holiday range was already settled in January. That leaves Soltour’s current planning focused on 2027, with the new offers still being worked out.

Changes behind the scenes

The three-year plan also covers Soltour’s brand, technology and staff. Teams are learning new skills as the company changes how it is organised.

Ramón described a job-cut process announced early this year as short and satisfactory to both sides. Soltour now has around 100 staff across Spain and Portugal. It has no plans to change how it sells holidays: travel agencies remain its only sales channel.

Topics: Economy

Source: Europa Press / Mallorca.com