Mallorca’s Fira B! draws 3,000 to 56 Palma concerts
Mallorca’s capital, Palma, draws 3,000 people to 56 Fira B! Música concerts from 4 to 7 November 2026. The four-day event also has 335 accredited music industry professionals. The Balearic Ministry of Tourism, Culture and Sport released the figures on Wednesday.
Four days of music in Palma
The programme opens with Ibero-American jazz at the Xesc Forteza municipal theatre. Artists from the Balearics, elsewhere in Spain and abroad bring folk, pop, rock and electronic music to the city, among other styles.
The closing day brings 16 performances across three stages at Motorworld Mallorca. Italy is this year’s guest country, with artists including So Beast and Carolina Bubbico performing in Palma.
Meetings beyond the stages
Of the 335 accredited professionals, 159 come from the Balearics, 92 from elsewhere in Spain and 84 from abroad. The international group represents 24 countries and includes people working for festivals, venues, record labels and artist agencies.
Alongside the concerts, 11 industry events and 147 short meetings aim to build connections and encourage bookings. Discussions cover new sources of income, how algorithms help people discover artists and the effect of artificial intelligence on the music business.
Source: Europa Press / Mallorca.com